I won’t be mean but it’s going to hurt.” I was like, “Come on and try and hurt me. Jokingly, I was like, “You’ve got to teach me how to do this right.” He stops, he looks at me and he goes, “Are you serious?” I was like, “I’d love that.” He was like, “I’ll tell you when I give you feedback, it’s going to hurt. We’re about to hit the wheels come off, but I can start to feel it here. I told him because I went to his office to do the sales call, I was like, “You seem like you’ve got the CEO thing down.” He was like, “I’m doing a few things all right, I hope.” I was like, “You’ve got to teach me how to do this,” because we were about $2 million, not quite $2.5 million. He was doing a book about his crazy life story. They had some huge clients: 3M, Koch Brothers, McCoy’s Lumber. They were basically a B2B enterprise software. About that time, one of our clients was this guy name JT McCormick, who was the President of a software company in town called Headspring. It was like, “What just happened?” It wasn’t overnight. All of these authors are telling us amazing stories, it seemed overnight half of our clients hated our guts. We went from all of our customers loving us thinking we’re the greatest things ever. All of the flaws and errors we made came all the technical debt, all the process debt, all the operational debt. For us, $2.5 million was when we passed eight people full time. Then we got to $2.5 million and everything broke, once you pass different benchmarks in different businesses. We got to $1 million, $1.5 million and things were amazing. We did $2.5 million in the first eighteen months or something like that. When people were writing you checks for something that you’re not even trying to sell, that’s the definition of product market fit. We did $200,000 our first month before we even had a business. As soon as I made it, I knew it was the right thing. That was one of those really painful hard decisions. Share a little bit background because you realize what you were good for and what you were terrible at. You started this company and you fired yourself. First, I’ve got to get a little backstory. They’re doing amazing things with their people. I’m pumped to dive deep into his experience building Scribe into the number one company culture in America by Entrepreneur Magazine. Tucker has personally written four New York Times bestselling books and sold over four million copies. His company has published thousands of books, including numerous bestsellers and one book about a guy in a yellow tux. Tucker is the Cofounder of Scribe, a company that helps people share their story and turn their ideas into books. I’m pumped to have Tucker Max on the show. Listen to the podcast here: Culture Counts: Scribe’s Principles And Core Values with Tucker Max On the side, he drops ways on how to make sure your business is scaling and how to avoid bad hiring. As he shares the full story behind this, Tucker dives into their ten company principles and core values found in their Culture Bible. One such person is Tucker Max, Scribe Media’s Co-Founder and Director of Product, who fired himself from his vision and gave the CEO title to the person he knew is worthy. Some of them had their vision turned into a success story and took full credit for it since it was their idea all along anyway, but some never bother because they knew deep inside they weren’t the right person to lead. Thank you for being a dedicated listener of the Jasmine Star Show, friend.Some leaders lead and some serve. Y’all know I’m all about sharing my message with YOU, so please leave a review so I can create more of what you need and love to hear. > Writing a New York Times Best Seller comes down to believing that you deserve it.> HERE<<. In this interview Tucker completely schools us on the reality of getting a book deal, deciding which type of book to write, steps to self publishing, and the biggest mistakes people make when writing their first book.īut you know what I found to be the most compelling part of this interview? He’s written four New York Times bestsellers and is only one of three writers to ever have three books on the New York Times bestseller list at one time. If you’ve ever thought about getting your message out, then let me introduce you to Tucker Max, co-founder of Scribe Media, a company that helps people write, publish and market their books. We all have a story boo, and you never know who NEEDS to hear what you have to say. Do you feel like you have a story to share with the world but have been too scared to put it out there?
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